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1. What are Baby Wipes and Baby Wet Wipes?
Baby Wipes and Baby Wet Wipes are essential cleaning products for infant care, especially for daily cleaning of baby's delicate skin, such as cleaning the buttocks when changing diapers, wiping the mouth and hands after feeding, and emergency cleaning when traveling. They not only solve the cleaning problem, but also help parents reduce the trouble in the cleaning process and improve the convenience of parenting.
The difference between the two is mainly reflected in "formula and wetness". Baby Wipes refers to baby wipes products in a broad sense, including dry and wet types; while Baby Wet Wipes specifically refers to wet wipes that contain moisturizing ingredients and are more moisturizing. They are usually mild in formula and can effectively reduce the discomfort caused by skin friction and protect the baby's skin barrier. Modern baby wipes are not only cleaning tools, but also have skin care functions. For example, plant extracts such as aloe vera and chamomile are added to provide moisturizing protection for babies.
In the context of growing market demand, parents are increasingly concerned about safety when choosing wet wipes, such as whether they are alcohol-free, fragrance-free, fluorescent agent-free, and whether they have passed international safety certification, which directly determines the competitiveness of the product in the global market.
SHAOXING BAIXUN HYGIENE PRODUCTS CO.,LTD. As a professional wet wipes manufacturer, it has focused on the research and development and production of non-woven fabrics and wet wipes since its establishment in 2009. With its geographical advantage of being located in Shaoxing, Zhejiang, and relying on the world's largest textile market resources and a complete transportation network, BAIXUN can not only respond quickly to customer needs, but also provide high-quality OEM and ODM services for global brands, maternal and child chains, and cross-border e-commerce. Our products have been exported to many countries in Europe, America, the Middle East, Southeast Asia, etc., and are widely recognized by the market.
2. Main features of Baby Wet Wipes
Baby wet wipes are important products for baby care. Choosing the right wet wipes not only affects the baby's comfort, but also affects the skin health. High-quality Baby Wet Wipes should have the following core features:
Safe and non-irritating formula
Baby skin is delicate and easily harmed by chemicals. Alcohol, fluorescent agents, and irritating preservatives must be avoided in the wet wipes formula. It is recommended to choose wet wipes containing pure water and plant extracts (such as aloe vera and chamomile). Such products can not only clean, but also have moisturizing and skin care effects.
Soft and environmentally friendly materials
High-quality wet wipes are generally made of non-woven fabrics, which are soft and have good water absorption. At the same time, they are tough and not easy to break. As a concentration of non-woven fabrics, SHAOXING BAIXUN HYGIENE PRODUCTS CO.,LTD. can provide a variety of environmentally friendly material options, including degradable fibers and natural cotton blends, to provide customers with greener solutions.
Convenient and user-friendly packaging
The packaging design of wet wipes affects the user experience. High-quality packaging should have good sealing properties to prevent the wet wipes from drying out and becoming ineffective. BAIXUN offers a variety of packaging options, such as portable 10-piece packs, household 80-piece packs, and designs with drawer-style openings to meet the needs of different scenarios.
Baby wipes main features comparison table
| Features | Traditional wet wipes | Baby Wet Wipes |
| Formula safety | May contain alcohol, preservatives | Alcohol-free, fragrance-free, hypoallergenic ingredients |
| Moisturizing ingredients | Little or no | Contains plant moisturizing ingredients such as aloe vera and glycerin |
| Material | Ordinary non-woven fabric | Soft and thick, biodegradable non-woven fabric |
| Packaging sealing | Basic sealing | Highly sealed, anti-drying design |
| Environmental performance | Ordinary material, non-degradable | Degradable and environmentally friendly materials, in line with the green concept |
SHAOXING BAIXUN HYGIENE PRODUCTS CO.,LTD. not only provides all the above high quality standards, but also can customize products according to customer needs, including wet wipes thickness, material weight, fragrance selection, packaging design, etc., to help brands differentiate themselves from the competition.
3. Baby Wipes Industry Market Trends
In recent years, the global baby wipes industry has maintained steady growth. According to statistics, the global baby wipes market size has exceeded US$7 billion in 2024, and is expected to be close to US$10 billion by 2028, with an average annual compound growth rate (CAGR) of about 6%. The main factors driving this growth include:
Increasing demand in emerging markets: Asia, Africa and other regions have a large population base of infants and young children, and the consumption of maternal and infant products continues to rise, driving the rapid growth of demand for wet wipes.
Increased hygiene awareness: In the post-epidemic era, parents' demand for cleaning and disinfection products has increased significantly, and baby wipes, as a convenient and safe cleaning tool, have further increased their penetration rate.
The rise of online channels: E-commerce platforms and cross-border e-commerce have become important channels for wet wipes sales, especially in Southeast Asia and the Middle East markets, where the proportion of online sales has increased year by year.
Environmental protection and high-end trends: Consumers prefer environmentally friendly wipes, emphasizing no additives, natural and organic, and promoting brands to innovate in formulas and packaging.
As an industry leader, SHAOXING BAIXUN HYGIENE PRODUCTS CO.,LTD. actively follows industry trends, deploys global markets, and adopts automated production lines to improve production efficiency and product consistency. We are the first to launch environmentally friendly baby wipes, using degradable materials, in line with European and American environmental standards, and meet the needs of high-end maternal and child brands. In addition, the company has established cooperation with overseas agents through cross-border e-commerce platforms, and its products are sold well in Europe, America, the Middle East, and Southeast Asia, with a good market reputation.
4. Precautions when choosing Baby Wet Wipes
When choosing baby wipes, parents are most concerned about factors including ingredient safety, soft material, and brand reputation. The following points are key criteria for purchase:
Check the ingredient list: avoid irritating ingredients such as alcohol, fragrances, and fluorescent agents, and give priority to products certified by ISO or FDA.
Choose environmentally friendly materials: high-quality wipes should be made of soft non-woven fabrics, and preferably degradable materials, which are both baby-friendly and in line with environmental trends.
Focus on sealing and portability: The packaging of wet wipes should ensure good sealing performance, prevent water evaporation, and ensure moisture.
SHAOXING BAIXUN HYGIENE PRODUCTS CO.,LTD. adheres to the concept of "safety, environmental protection, and comfort" in the product development process. All wet wipes are alcohol-free, fragrance-free, and hypoallergenic. They have passed strict international quality certification to ensure that each wet wipe is safe and harmless to baby's skin. BAIXUN provides flexible OEM/ODM services to help customers create differentiated products to meet the needs of different markets.